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Episode 87

Insider Tips For Award Winning Campaigns

Jun 21, 2024
hosted by Hannah Clark

*drumroll please* We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University!

But no, this isn’t an episode blowing our own trumpet, instead Han is going to dive into some of the secrets that made this campaign so successful. Including:

  • Why marketing being involved from the outset was so important.

  • The impact learner personas had on our success.

  • The importance long-term planning had on this project.

So get listening to this pod to see how you can make your next marketing for learning initiative truly impactful. And maybe you’ll be our competition next year at the awards 👀


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