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ABOUT US

THE BRAINS BEHIND
THE BRAND

About Us 1
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250+

CLIENTS HELPED

2019

FOUNDED

20+

YEARS EXPERIENCE

A LITTLE BIT ABOUT US

MARKETING FOR LEARNING®. IT’S OUR BUSINESS.

This might come as a surprise to you, but there’s more to MAAS than pineapples. Behind the brand are two wonderful women who really know marketing and learning. When it comes to connecting with people - they know what works. Whether that’s learning campaigns, strategies or helping you launch your LMS – MAAS’ marketing expertise will help you transform your learning culture and your employer brand.

Having launched businesses and brands, Ash and Han know what it takes to get attention and capture the hearts and minds of target audiences. And most importantly, they understand the complex nuances of your learning technologies and the limitations they sometimes offer. Simply put, MAAS will help you foster more meaningful connections with your teams. OH YEAH!

get to know us

get to know us

Ashley Headshot
Ashley Sinclair Managing director
Ash is the founder and Managing Director of MAAS. And with over a decade of marketing experience in the L&D space – she knows her stuff. Ash has one job that’s more important than MAAS, and that’s being Mummy to the beautiful Max. When she’s not at work (or running around after a toddler), you’ll find Ash at the gym or if she’s super lucky, snowboarding 🏂. Or drinking wine. Either or.
Hannah
Hannah Waddams Marketing Director
Han is the Marketing Director of MAAS. She’s got ten years experience in marketing, and has spent the last seven in the L&D space. Han is often found with a glass of prosecco in her hand, and has the loudest laugh in the room. But hey, we put up with it ‘cos she’s pretty good at marketing.
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REAL EXPERTISE

MARKETING THAT ACTUALLY WORKS

Our team is a rare combination of creative and analytical (which really, is what makes them great marketers). And when it comes to marketing, they’ve been through the ringer. They’ve succeeded and failed. They’ve had wins and losses and have learned from both to evolve and enhance their approaches over time.

All this expertise means you get the best of both – real-world marketing skills aligned to the needs of your learning world. Perfect. And they’ve got a pretty nifty awards cabinet stacking up now!

IT’S WHAT MAKES US, US.

OUR CORE GOALS

OUR CLIENTS

MEET OUR FRIENDS

PEOPLE SEEM TO LIKE US

THESE AWARDS PROVE IT 👇

TEES BUSINESSWOMAN AWARDS, SMALL BUSINESS OF THE YEAR
WINNER
BRITISH TRAINING AWARDS, SME OF THE YEAR
WINNER
PHARMA, LEARNING EXCELLENCE AWARDS
finalist
INTEGRATED DIGITAL MARKETING CAMPAIGN, VMAS
WINNER
EXTERNAL SOLUTION OF THE YEAR, LEARNING AWARDS
finalist
2023
START-UP LEARNING PROVIDER, LEARNING AWARDS
WINNER
NORTH EAST BUSINESS AWARDS
finalist
2022
START UP LEARNING PROVIDER OF THE YEAR, LEARNING AWARDS
finalist
2021
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QUESTIONS?

QUESTIONS?

FAQs

HOW CAN I WORK WITH YOU?

What? You want to work with us? Oh you’re making us blush! To kick-start your marketing for learning journey, get in touch. We can work with you on any marketing for L&D requirements, from consultancy all the way through to campaign management. So just give us a shout!

DO YOU OUTSOURCE YOUR PROJECTS?

Hell naw. We wouldn’t deprive you of the MAAS weirdness like that. All of our work is done by us. In-house. Even though we don’t have a house. #remotework.

From time to time we do bring in expert designers to help your brand come to life, or animators to give your marketing tactics an extra special edge. Because there’s only so much we can do ourselves!

DOES MARKETING FOR LEARNING REALLY WORK?

You bet! We’ve made a real impact for all of our clients – many of whom come back time and time again. You can learn more about our incredible clients on our case studies page. And you can read some of their lovely words about us here. #humblebrag

WHAT’S WITH THE PINEAPPLES?

LEAVE OUR PINEAPPLES ALONE 😭 They’re a loved, valuable member of the MAAS team and they are here to stay. OK?!

WHO’S THE BRAINS BEHIND THIS OPERATION?

MAAS is made up of two of the weirdest and most wonderful women we’ve ever had the pleasure of knowing. They’re super smart and strange and make the best marketing magic. Or so they continually tell us #jurysout