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YOU DON'T HAVE A LEARNING PROBLEM. YOU HAVE AN AWARENESS PROBLEM.
You've spent months on it. The needs analysis, the learning objectives, the content, the LMS wrangling, the sign-off. It's good work. You're proud of it.
Then it launches. Three weeks later you're looking at 5% completion, a launch webinar that eight people joined, and a message from your Head of L&D asking whether anyone's actually using the thing you just spent 18 months building.
Sound familiar?
This is what nobody tells you in L&D: a great programme nobody knows about is just an expensive secret. And "send an email and hope for the best" isn't a campaign. It's a wish. A wish that, sadly, never comes true.
The Learning Campaign Crash Course gives you the marketing skills that were never part of your L&D training. Not theory. Not generic marketing repackaged for corporate. A fast, practical framework built for people who need to get learning noticed and used, without a marketing team, a budget, or a spare six months.
By the end, you won't just understand how to market your learning. You'll have a campaign plan ready to launch.
YOUR FOUR MODULES
Most L&D teams jump straight to tactics. A poster here. A Teams banner there. A mention in the all-hands if they're feeling brave. Then they wonder why nothing sticks.
This course is built around the four things that separate a campaign from a comms blast: strategy, audience, message, and launch. In that order.
Because getting people to engage with learning isn't about shouting louder. It's about saying the right thing, to the right people, at the right time.
Before you write a single launch email, you need to stop thinking like the person who built the programme and start thinking like the people you need to reach. This module rewires your approach, from "how do I tell people about this course?" to "how do I make people want it?" That shift changes everything that follows.
You can't market to "all staff." That's not an audience, it's a headcount. This module shows you how to segment your people, work out what they actually care about, and position your learning as something they choose, not something they're told to complete before the deadline.
Your launch emails don't get ignored because people are busy. They get ignored because they sound like every other bit of internal comms. This module covers copywriting, behavioural science, and how to turn "New compliance module now live" into something people actually click.
A launch is a moment. A campaign is a system. This module shows you how to pick your channels, sequence your comms so momentum builds, measure what's working, and adjust what isn't. You'll finish with a complete campaign plan you can run the day you close the course.
BE THE FIRST TO KNOW WHEN IT LAUNCHES.
This course is launching soon. Pop your details in and we'll be in touch the moment it's live. You'll also be first to hear about early bird pricing 👀
Questions?
L&D teams who build good learning and can't get people to engage with it. Whether that's a new LMS, a leadership programme, a compliance module, or a full skills academy. You don't need any marketing experience. That's the whole point.
Not even slightly. This course assumes you're starting from zero. If you've ever launched a course with one email and a prayer, you're exactly who this is for.
Around five hours, fully self-paced and on-demand. Do it in an afternoon or spread it across a fortnight. It fits around your job, not the other way round.
A complete campaign plan for a real programme in your organisation, not a hypothetical exercise. You'll also earn a Credly digital credential you can add to your LinkedIn profile.
Every other marketing course teaches you to sell products to customers. This one teaches you to market learning to employees. Different audience, different channels, different constraints. We don't make you translate generic theory into something that works for L&D. It's built for your world from the start.
Yes. If you've got several people who'd benefit, get in touch and we'll sort team pricing.
Yes. You'll get a verified Credly digital credential on completion, ready for your LinkedIn profile and CV.
