want some cookies?
We use cookies to make your browsing experience amazing.
YOU DON'T HAVE A TECH OR PROGRAMME PROBLEM. YOU HAVE A DEMAND PROBLEM.
You've spent weeks (heck, maybe even months) getting that internal initiative ready. You're proud of it. The content is strong. The platform works. Leadership signed it off.
And then... three months later? 4% engagement. Three people joined your launch webinar. And you're staring down the barrel of a Slack message from your manager asking "is anyone actually using this?"
Sound familiar?
Here's what nobody tells you as an internal function: a great programme or experience with no marketing is just a well-kept secret. And "send an email and hope for the best" isn't a campaign, it's a wish. A wish that never comes true.
This Internal Marketing Fundamentals Course gives you the foundational marketing skills that were never part of your training. Not theory. Not generic marketing fluff repackaged for corporate. A proper, practical framework built specifically for professionals who need to get their stuff noticed, used, and talked about by employees.
By the end, you won't just understand marketing, you'll have a complete campaign plan ready to launch.
YOUR FOUR MODULES
Most internal teams just jump straight to tactics: a poster here, an email there, maybe a Teams banner if they're feeling adventurous. Heck, chuck in an all-hands meeting. Why not?! Then they wonder why nothing sticks. This is structured around the four things that separate a campaign from a comms blast: strategy, audience, message, and execution. In that order.
Because getting people to engage internally isn't about shouting louder, it's about saying the right thing, to the right people, at the right time.
Before you write a single email, you need to stop thinking how you have been, and start thinking like the people you're trying to reach. This module rewires how you approach promotion, moving from "how do I tell people about this?" to "how do I make people want this?" That shift changes everything that comes after.
You can't market to "all employees." That's not an audience, it's a headcount. This module teaches you how to segment, research, and understand what your employees actually care about, so you can position your experiences and tech as something they choose, not something they're told to do.
The reason your emails get ignored isn't because people are busy. It's because your messages sound like every other internal comms they've ever received. This module covers copywriting, behavioural science, and visual hierarchy - the tools that turn "We're now an AI-powered organisation" into something people actually click on.
A launch is a moment. A campaign is a system. This module shows you how to pick the right channels, sequence your comms so they build momentum, measure what's working, and adapt when it isn't. You'll finish with a complete campaign plan you can execute the day you're done.
BE THE FIRST TO KNOW WHEN IT LAUNCHES.
This course is launching soon. Fill in the form to register your interest and we'll be in touch as soon as it's ready! Plus, you'll be the first to hear about any early bird pricing 👀
Questions?
Internal teams who are responsible for getting employees to engage with stuff. Whether that stuff is a new platform, a new HRIS system, new organisational values or even AI adoption. You don't need any marketing experience...that's the whole point.
Not even slightly. This course assumes you're starting from zero. If you've ever sent an email about a launch and hoped for the best, you're exactly who this is for.
Around 10 hours total across four modules. It's fully self-paced and on-demand, so you can do it in a week or spread it over a month. Ultimately it's designed to fit your schedule.
A complete campaign plan for a real programme in your organisation, not a hypothetical exercise. You'll also earn a Credly digital credential you can add to your LinkedIn profile.
Every other marketing course teaches you to market products to customers. This one teaches you to market internally to employees. Different audience, different channels, different constraints. We don't waste your time making you translate generic marketing theory into something that works for internal audiences - it's built for your world from the start.
Yes. If you've got multiple people who'd benefit, get in touch and we'll sort team pricing.
Yes. You'll receive a verified Credly digital credential on completion, which you can share on LinkedIn and add to your CV.
