Unlocking The People Impact Loop®

LEARNING'S BUSY. BUT IS IT WORKING?

Let’s be honest: most L&D teams are stuck in a cycle of doing.
Courses built. Sessions booked. Completions tracked.

But ask the big question — what impact did it have? — and the room goes quiet.

Welcome to Series 2 of the Marketing for Learning podcast. And in this first episode, we’re not easing in gently.

We’re calling out the chaos. And we’re introducing a better way forward: the People Impact Loop® — a no-fluff framework designed to help People functions stop shouting into the void and start driving real, measurable change.

Because the truth is, we’re not short on effort in L&D. We’re short on alignment.
We’re short on insight.
And we’re definitely short on proof.

So in this episode, we get practical about what needs to change — and how to fix it:

📈 Why aligning to business goals isn’t optional — and how to actually do it, even if you’ve been stuck in reactive mode for years
📣 Why your learners are subscribers — and how to market to them in a way that builds trust, not inbox fatigue
🧠 Why long-term campaigns beat one-off learning blasts — and how to stop treating comms like a last-minute checkbox

If you’re tired of shipping content no one uses...
If your idea of reporting is still “hours spent learning”…
If your function is doing more but proving less...

This one’s for you.

We created the People Impact Loop® because we were done watching brilliant People teams work themselves into the ground with nothing to show for it. This framework gives you the structure (and the confidence) to work smarter, say no more often, and actually prove the value of what you’re doing.

Because learning isn’t about what gets delivered.
It’s about what gets better.

And if that’s not happening?
Something’s broken.