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Episode 128

The Canva Confession: Why AI Adoption Really Fails

Jul 09, 2026
Ash smiling on a chair and laptop
hosted by Ashley Hinchcliffe

The Canva Confession: Why AI Adoption Really Fails.

Canva did what almost no company would dare. It handed all 5,000 employees a full week off their day jobs to learn AI. They provided the best tools, guided workshops, a hackathon, and a total of 26,000 hours of hands-on AI. And then they waited for the transformation to happen.

It didn't come. And then Canva's Chief Customer Officer wrote the confession heard round the industry: "The bottleneck wasn't the technology. It was us."

In this episode, Ashley Hinchcliffe pulls that confession apart. If an AI-native design company with every advantage couldn't get its own people to change and conquer AI adoption, what hope has an organisation with a tighter budget, blunter tools and nobody clearing a week off the calendar? The answer isn't more software. It's the discipline Canva walked right up to and never named.

In this episode:

  • Why record AI spend is delivering almost no return, and the one gap the money can't close
  • The difference between access, adoption and embedding (and why most teams celebrate the wrong one)
  • Why a rollout isn't a launch, and what shadow AI is really telling you about your internal marketing
  • The five reasons every stalled AI programme fails, and why not one of them is technical
  • What 82% engagement actually took at Capgemini — and how one client went from 5% to 23% adoption in 30 days with no new software

The line to remember: "The AI was never the hard part. We are."

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