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Episode 58

Creating Kick-Ass Learner Personas

Aug 23, 2023
hosted by Hannah Waddams

Want to create learner personas that really work? Well this podcast episode is for you! In this ep Han delves into learner personas' pivotal role marketing and communication strategies for L&D. Because the truth is... without a sound understanding of your target audience, your marketing strat will fall short. #TruthHurts  

But with learner personas, you can: 

  • Improve targeting of audiences, helping to make marketing AND learning more effective.
  • Provide the personalisation your target audience wants and expects. 
  • Have more meaningful discourse with your audience. 

But this isn't your usual podcast about personas. This is a practical, tactical demonstration about how to create personas that really make an impact (with special bonus content in the form of a persona example in the vid 📹). 

So, grab a notebook and a pen, because this one is going to give you all the info you need to create your very own personas. 

Enjoy! 🍍


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