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How to Market Your L&D Business.
BE HONEST. THIS IS YOU, ISN'T IT?
You know your work is brilliant. Your clients rave about you. But somehow you're still scrambling for the next project every time one finishes. Here's what you'll actually learn to fix that.
- Stop being L&D's best-kept secret. Understand how buyers actually find and choose who to work with, and then put yourself in front of them before your competitors do.
- Fit marketing into a week that's already rammed. You're not hiring a team (because who wants the HR bother right?). So you need a system that works in the cracks and margins of life, with AI tools and shortcuts that mean you're not chained to LinkedIn at 9pm.
- Learn the skills YOUR business actually needs. Our elective modules are: SEO, email, LinkedIn, or content and thought leadership. Pick two that make sense for you, go deep, and walk away with templates you'll use tomorrow. Not next quarter. Tomorrow.
- Never start from scratch again. You'll leave with a complete Campaign in a Box toolkit, a marketing plan built around your actual business, and six months of people who'll stop you falling off the wagon.
WHY JOIN? BECAUSE YOU HAVE A MARKETING PROBLEM.
You post on LinkedIn religiously. You get likes. Maybe a "great post!" from someone who will never, ever buy from you. Actual enquiries? Tumbleweeds.
You've updated the website. You started a newsletter you sent three times. You downloaded a "grow your business" that cost £250 from some bloke who's never sold a day of L&D in his life. Shockingly, none of it worked.
The current project's going great. But what happens when it ends? You've got nothing lined up because you spent the last three months delivering instead of being visible. Cue the panic. Again.
Sound familiar? It's because we've all been here. The feast and the famine, right?
And so you say, "I'll sort the marketing next week." But you've been saying that since 2023. There's always client work to deliver, invoices to chase, proposals to write. Marketing gets bumped. Every. Single. Time.
I KNOW, BECAUSE I'VE BEEN THERE. I RUN MY OWN BUSINESS TOO. SAME JUGGLE. SAME TIME PRESSURES. SAME TEMPTATION TO PARK MARKETING AND CRACK ON WITH THE PAYING WORK. THE DIFFERENCE? I'M A MARKETER. SO I'VE BUILT THE SYSTEMS THAT KEEP MY BUSINESS VISIBLE EVEN WHEN I'M BURIED IN CLIENT PROJECTS.
AND THAT'S EXACTLY WHAT I'M GOING TO TEACH YOU.
HERE'S WHAT YOU ACTUALLY GET.
Eight weeks. Three live workshops with me. On-demand skills you pick yourself. AI tools so you're not doing everything manually like it's 2019. And a toolkit nicked from my enterprise clients and adapted for businesses like yours. Let's get into it.
A short module that'll probably annoy you. It challenges everything you think you know about getting clients. Good. That's the point. You'll do a self-assessment so we know where you're starting from (and so you can't pretend you were already doing this stuff 😉).
In this live 3 hour session we'll get into the heads of the people you're trying to reach: what they actually care about, how they find and choose who to work with, and where most L&D businesses lose them without realising. Breakout groups of 4-5 so nobody hides at the back. You'll leave knowing exactly why what you've been doing hasn't worked. You'll also learn what to do instead.
You can't spend three hours a day on marketing. You know it, I know it. So this module gives you the AI tools, the shortcuts, and a realistic weekly rhythm that fits around the actual paying work. Repurposing, batching, scheduling — the lot. I use these myself every single week. No hype, no "this will revolutionise your business" nonsense. Just the stuff that genuinely saves time.
Pick the skill your business needs most right now. Structured content, exercises, and templates on our learning platform MAAS Labs. Self-paced over two weeks so it fits around your client work. Choose from:
- SEO Basics & Website Essentials — Can people find you when they Google what you do? Does your website make sense to a buyer, or just to other L&D people?
- Email Marketing Fundamentals — Everyone you've ever met has forgotten about you. Not because you're forgettable, but because you never stayed in touch. This fixes that and shows you how to properly use one of the best B2B channels around.
- LinkedIn Marketing — You're already posting. But likes don't pay invoices. Turn "great post!" into actual conversations with potential clients.
- Purposeful Content & Thought Leadership — Figure out what content is actually worth creating, how to position yourself as the obvious expert, and how to stop writing things nobody reads.
How do you make it all work together without it taking over your life? You'll build a real marketing plan for your business and figure out what to focus on first when time and budget are limited. Breakout groups for peer feedback.
Double down on a second skill from the remaining three. Same format — structured content, exercises, templates. Self-paced over two weeks.
You submit real work. I rip it apart (kindly) in front of the cohort. No "that's really interesting" when it isn't. Direct feedback. No sugar-coating. You'll learn as much from watching other people's work get torn apart as from your own. This is the bit people talk about afterwards. Possibly in therapy.
The same tools I use with Capgemini, Booking.com, and Coca-Cola, wholly adapted for a business like yours. Planners. Calendars. Templates. Checklists. Everything you need to stop staring at a blank page wondering "what the hell do I do now?" and start actually doing it.
The programme ends. But I don't disappear. You've get exclusive access to monthly drop-in sessions with me, a room full of people doing exactly what you're doing, and first dibs on new resources. Because the hardest part of marketing isn't learning it. It's keeping going when you're busy and every instinct tells you to park it. This is what stops you parking it.
WHO'S TEACHING THIS THEN?
I'm Ashley. I run MAAS Marketing. It's just me. One person, four-day week, two kids under five, no marketing team, zero paid advertising.
I'm not some agency founder with 40 staff telling you to "just hire a marketing manager." I AM the marketing manager. And the sales team. And the admin department. And occasionally the IT helpdesk.
The difference is I'm a marketer.It's literally what I do. So I've figured out how to keep a pipeline running, stay visible, and win clients without losing my mind or working Fridays. I've built the systems. I've found the shortcuts. I've learned (often the hard way) what actually works when you can't throw money or people at the problem.
I've got nearly 15 years experience in this space, all in marketing. I have launched multiple L&D brands and was a marketer for vendors for the first 6 years of my career. Add to that nearly seven years running MAAS and I hope you can see I know what I am doing.
You want the proof? OK 👇
Helped Capgemini engage 82% of 340,000 employees. Drove 701% ROI for Dechra Pharmaceuticals. Won the 2024 British Training Award for Awareness Campaign of the Year. Worked with so many amazing household brands like MetLife, Sainsbury's, Nando's and more.
But this is why it matters to you: I've spent my entire career marketing to the exact people you're trying to reach. L&D leaders. HR directors. CLOs. I know what makes them pick up the phone and what makes them scroll past. And I'm going to teach you everything I know.
- 82% workforce engagement across 340,000+ employees (Capgemini)
- 701% ROI from a single L&D marketing campaign (Dechra Pharmaceuticals)
- 2024 Winner of the British Training Awards, Awareness Campaign of the Year. We're getting quite the awards cabinet these days!
- 84% of L&D business owners we surveyed said they'd want exactly this - so here it is!
LET'S TALK MONEY.
£997 per person.
What's included: Everything. Prework. Three live workshops (that's 9 hours with me, not a pre-recorded video of someone else). AI & Efficiency module. Two elective skills of your choice. Live teardown of your work. Campaign in a Box toolkit. Six months of MAAS Labs with monthly drop-ins. No hidden extras. No "premium tier" where the good stuff lives.
Payment plans: Rather not pay it all at once? We also offer you the ability to pay across 3 monthly payments instead. Same access, same everything.
What's your day rate? If this helps you win one extra piece of work, even a small one, then you've made your money back before the programme's even finished. And we're not talking about a one-off tip. Because with me you're building a repeatable system that keeps working long after the eight weeks are done.
FOUNDING COHORT: The first 5 people to secure their spot get 15% off. You'll also get a direct line to shape the programme as it evolves. First in, best dressed. Once they're gone, they're gone.
STOP HOPING THE PHONE WILL RING. MAKE IT RING.
20 places. One cohort. Built for people who sell learning, by someone who's spent 15 years marketing it. You in? Got questions? Email ashley@maas-marketing.co.uk or DM me on LinkedIn. 🍍
QUESTIONS?
I know. That's the whole point. You're drowning because you're stuck in the feast-and-famine cycle: deliver, finish, panic, scramble for the next thing. This programme is designed to break that cycle, not add to it. Three live sessions across eight weeks. The rest is self-paced. And there's a whole module on how to fit marketing into your week when you're already maxed out. I work four days a week and run a business solo. If I can do it, so can you.
What's your day rate? One or two extra client days covers it. And we're not talking about one day, we're talking about building something that keeps working. A steady trickle of people who already know your name before you've even had a conversation. You also walk away with a complete toolkit, six months of support, and a network of people who get it. 3 month payment plans available if that helps!
We asked people this exact question. 79% said they couldn't care less. Cohort's capped at 20, and you're building YOUR plan for YOUR business. Nobody's nicking your ideas. You'll learn more from seeing how other people tackle similar problems than you would sitting in a room on your own.
Nope. Over half the people who filled in our survey said they've never paid for any marketing training at all. You're in good company. The programme starts with foundations and the elective model means you pick skills that match where you actually are.
Let me guess? You got generic advice from someone who's never sold a day of L&D in their life? "Build your personal brand!" "Have you tried TikTok?" Completely useless when you're trying to reach a Head of L&D who's drowning in compliance requests. This is built by someone who's spent 15 years in your world, selling to your buyers. Everything is specific to L&D, learning tech, and People functions. Not a generic marketing course with your sector's name stuck on it.
Our first cohort opens on September 2nd, 2026.
If you pull out before the programme starts, full refund, no drama. Once we kick off, refunds aren't available, but you'll have full access to everything, including MAAS Labs, for the duration.
