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Episode 37


Jan 20, 2023
hosted by Hannah Waddams
Ep 37 Brand Promise

Have you ever considered your L&D brand promise? The pledge you’re making to your audience – in this case your learners – setting the expectation of what they can receive from your L&D function? If not, you should. Because your L&D brand promise will not only improve your communication efforts, but it also holds you accountable and builds trust between you and your learners.

In this podcast, Han uses famous brands to demonstrate brand promises. For example, Starbucks’ promise to “inspire and nurture the human spirit one person, one cup, and one neighbourhood at a time.” Han explains how this helps Starbucks throughout every element of their marketing – and what L&D can learn from it.

And of course, in true marketing for learning® podcast style, this podcast finishes with the tactical steps you need to complete to create your own L&D brand promise. Enjoy!


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