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Episode 46


Apr 26, 2023
Ashley Headshot
hosted by Ashley Sinclair
Ep 46 NSJ Storytelling

“Speaking about people as learners, is like speaking about people as breathers”. Well how's that for a truth-bomb to kick-start this incredible podcast episode?

In this episode, Ash is joined by none other than Nick Shackleton-Jones, ex-CLO at Deloitte UK. He is a true industry leader, coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model) and the 5Di approach. And joined Ash to talk about the importance of emotions, storytelling, and marketing in connecting with learners.

Ash and Nick discuss all things marketing and learning, including:

  • How understanding the emotional drivers and motivators of your audience is essential for effective communication in learning and development initiatives.

  • Why L&D need to go beyond job titles and build personas that capture the audience's interests.

  • The belief that it’s time for L&D to develop new approaches to measuring learning success – putting performance improvement front and centre.

This is a truly thought-provoking discussion that will get you rethinking your L&D approaches. Happy listening!


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