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Episode 65

Storytelling in Marketing for Learning

Nov 01, 2023
hosted by Hannah Waddams

Think storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling, including:

  • The 5 essential components to great stories:
    • Character

    • Conflict

    • Resolution

    • Emotion

    • Authenticity

  • What these elements represent in your marketing efforts

  • Examples from Duolingo and our friends at Dechra Academy, to get your creative juices flowing!

But the key takeaway? Not all stories have to start with ‘Once upon a time…’ who’d have thought it?! 🤯 😂

Happy listening guys!


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