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Episode 72

Proactive vs. Reactive Marketing in L&D

Jan 04, 2024
hosted by Hannah Waddams

"Can you just...?" is a phrase that sends shudders down any marketers spine. No, marketing is not "just" sending an email, making a poster or zhuzhing something up. It's a strategic process that gets butts a'movin! And that's what we want in L&D, right?

So, in this corker of an episode, Han is joined by Emma Hunter, Head of Creative Centre of Competence at Capgemini (phew, say that 10 times fast!) to discuss why proactive marketing is so, so important in marketing for learning. And if you're looking for some inspo... Emma shares some real life examples from her team at Capgemini University 🤩


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