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Episode 48

Pavlov's Dog & Modern Advertising

May 18, 2023
Ashley Headshot
hosted by Ashley Sinclair
Ep 48 Pavlovs dog

In this episode, Ash explores Pavlovian Conditioning and its application in advertising (and marketing for learning®!) So first things first... what is Pavlov's dog?

The Pavlov's dog theory is based on an experiment conducted by Russian physiologist, Ivan Pavlov (shocker!). During his experiments, Pavlov observed that dogs naturally salivated when presented with food. However, he noticed that the dogs started to salivate even before the food was actually given, instead they salivated in response to cues associated with the arrival of the food, such as the sound of footsteps or the appearance of an assistant. This intrigued Pavlov, and he began to investigate this reflexive response further. This experiment became the foundation of classical conditioning, a concept widely studied in psychology and is used to understand how associations between stimuli can lead to learned behaviours in both animals and humans. And it's this theory that Ash is exploring in today's podcast episode.

So if you wanna learn how classical conditioning is used in marketing and advertising – and how you can implement it in your marketing for learning initiatives, listen in now!


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