In this podcast, Ash talks you through her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their success.
With less than 30% of entry level L&D teams having marketing and communication skills in their wheelhouse, we know there will be many components to marketing that you may not think about as a learning professional. So today we will hone in on the 6 key skills which are an important starting point:
Mindset - Why it is important to understand who the learner is - their wants and needs.
Commercially focused - Focusing on the bottom line and aligning with business goals.
Copywriting - The importance of writing to influence and persuade.
Design skills - How we can tell a story through colour and images.
Data - The impact data has on driving performance.
Resilience - Why it is important to be proactive instead of reactive.
So to learn more about these six skills, grab a notebook & pen and start your learning with this bite-sized pod. Enjoy!