Brand Hierarchies & Why You Need Them

Branding is critical to getting marketing for learning® right. Fact. And a critical component of that is your brand hierarchy (or brand architecture if you will!) But stage of branding is often grossly overlooked by you L&D folk. In this short episode Ash discusses:

• What brand hierarchies are
• Why they're important
• Why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work.

Save yourself a headache, start up those brand hierarchy discussions early and really understand what you can actually do from a branding perspective from the outset, instead of trying to figure it amidst a project!