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Episode 53

MAASlow’s Hierarchy of Needs

Jul 20, 2023
Ashley Headshot
hosted by Ashley Sinclair
Ep 53 MAA Slow 1

We've all heard of Maslow's Hierarchy of Needs, right? So we borrow (cough - ripped off!) the concept, and created you MAASlow's hierarchy of needs! (So original...) But all jokes aside, this podcast cover a topic that is incredibly important in L&D... What does marketing for learning® need in place before it can be successful? 

Ash boils this down to 5 prerequisites:

  1. A high-quality learning product
  2. A sound product-market fit
  3. Trust between you & your audience
  4. Psychological safety 
  5. Strategic marketing 

So listen in if you want to know why these 5 steps make the MAASlow's hierarchy of needs. 🍍


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