Your Campaign Died 3 Days After Launch. Here's the Coroner's Report. 🍍

Join us for a free live masterclass where Ashley Hinchcliffe will dissect exactly why internal campaigns fail, and what you should be doing instead. Warning: it might sting a bit.

Event details: 📅 MARCH 5TH, 2026 | 🕐 2PM UK | 💻 LIVE & ONLINE | 🎟️ FREE. DUH.

Sounding familiar?

You spent weeks building a brilliant programme. Leadership loved it. The content was solid. You even got someone from the C-suite to record an intro video. Then you launched it. Sent the email. Did a Teams post. Maybe stuck a poster in the lift for good measure. And then? Three sign-ups. Two from your own team. The third was Dave from Finance, who clicks on literally everything (thanks Dave).

It's not always your learning content. It's that nobody ever taught People teams how to market their work. And until that changes, your best programmes will keep dying quiet, undignified deaths on the company intranet.

In this session I'll show you:

The 5 reasons internal campaigns fail. Every single time. Not vague "best practice" waffle. Specific, forensic, slightly uncomfortable truths about what's going wrong and why. I'll take a fictional (but painfully realistic) learning campaign and dissect it live, from launch to death, so you can see exactly where it fell apart.

You'll walk away knowing:

• Why sending one email is not a campaign (and what a real campaign actually looks like)
• The single biggest messaging mistake L&D teams make — and how to fix it in 5 minutes
• Why your campaign materials are losing to Netflix, Nike and Deliveroo for your employees' attention
• What "launch and vanish" is costing you (spoiler: everything)
• How to spot whether your own campaigns are on life support before it's too late

Plus, I'll be reviewing 1-2 real campaigns live. Submitted anonymously by attendees. Diagnosed in real time. Constructively savage. You've been warned.