want some cookies?
We use cookies to make your browsing experience amazing.
YOU DON'T HAVE A LEARNING PROBLEM. YOU HAVE A MARKETING PROBLEM.
You've spent weeks (heck, maybe even months) building a programme you're proud of. The content is strong. The platform works. Leadership signed it off.
And then... 4% completion. Three people at your launch webinar. A Slack message from your manager asking "is anyone actually using this?"
Sound familiar?
Here's what nobody tells you in L&D: a great programme with no marketing is just a well-kept secret. And "send an email and hope for the best" isn't a campaign, it's a wish. A wish that never comes true.
Our Campaign Crash Course gives you the fundamental marketing skills that were never part of your L&D training. Not theory. Not generic marketing fluff repackaged for corporate. A proper, practical framework built specifically for People professionals who need to get their programmes noticed, used, and talked about.
By the end, you won't just understand marketing, you'll have a complete campaign plan ready to launch.
YOUR FOUR MODULES
Most L&D teams jump straight to tactics: a poster here, an email there, maybe a Teams banner if they're feeling adventurous. Then they wonder why nothing sticks. The Campaign Crash Course is structured around the four things that separate a campaign from a comms blast: strategy, audience, message, and execution. In that order.
Because getting people to engage with your programmes isn't about shouting louder, it's about saying the right thing, to the right people, at the right time.
Before you write a single email, you need to stop thinking like L&D and start thinking like the people you're trying to reach. This module rewires how you approach promotion, moving from "how do I tell people about this?" to "how do I make people want this?" That shift changes everything that comes after.
You can't market to "all employees." That's not an audience, it's a headcount. This module teaches you how to segment, research, and understand what your learners actually care about, so you can position your programme as something they choose, not something they're told to do.
The reason your emails get ignored isn't because people are busy. It's because your messages sound like every other internal comms they've ever received. This module covers copywriting, behavioural science, and visual hierarchy - the tools that turn "please complete your mandatory training" into something people actually click on.
A launch is a moment. A campaign is a system. This module shows you how to pick the right channels, sequence your comms so they build momentum, measure what's working, and adapt when it isn't. You'll finish with a complete campaign plan you can execute the day you're done.
MEET YOUR FACILITATORS 👇
BE THE FIRST TO KNOW WHEN IT LAUNCHES.
The Campaign Crash Course is launching soon. Fill in the form to register your interest and we'll be in touch as soon as it's ready! Plus, you'll be the first to hear about any early bird pricing 👀
Questions?
L&D professionals, HR teams, Talent leaders, and anyone in a People function who's responsible for getting employees to engage with learning programmes. You don't need any marketing experience...that's the whole point.
Not even slightly. This course assumes you're starting from zero. If you've ever sent an email about a programme launch and hoped for the best, you're exactly who this is for.
Around 10 hours total across four modules. It's fully self-paced and on-demand, so you can do it in a week or spread it over a month. Ultimately it's designed to fit your schedule.
A complete campaign plan for a real programme in your organisation, not a hypothetical exercise. You'll also earn a Credly digital credential you can add to your LinkedIn profile.
Every other marketing course teaches you to market products to customers. This one teaches you to market learning programmes to employees. Different audience, different channels, different constraints. We don't waste your time making you translate generic marketing theory into something that works in L&D - it's built for your world from the start.
Yes. If you've got multiple people who'd benefit, get in touch and we'll sort team pricing.
Yes. You'll receive a verified Credly digital credential on completion, which you can share on LinkedIn and add to your CV.
