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Marketing for L&D Masterclass

A 6 week instructor-led virtual training experience, fully certified by the LPI
LPI logo
WHAT YOU WILL LEARN
MARKETING FUNDAMENTALS & CAMPAIGN CREATION
DURATION
6 WEEKS
COMMITMENT
3 HOURS PER WEEK
PRICE
£1,850
FORMAT
VIRTUAL, ONLINE
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BUILD YOUR SKILLS IN MARKETING FOR LEARNING®

You built it. But they didn’t come. Kevin Costner was wrong.

If you’ve ever put loads of energy and effort into creating a new learning experience, but struggled to get your audiences to engage with it, this course is for you.

Designed for in-house L&D practitioners, this six-week course focuses on helping you develop foundational skills in marketing. It helps you to turbocharge your marketing skill set and learn how to truly captivate learners with powerful and engaging campaigns.

Plus it’s certified by the LPI, so you know it’s good.

  • Shift your mindset and attitude towards your learners and become more audience-centric in your approaches
  • Learn how to trigger emotions and use storytelling to drive behaviour through targeted messaging
  • Deepen your knowledge of effective copywriting and design
  • Master the creation of learner personas for dynamic, engaging marketing initiatives
  • Discover key marketing tools such as Canva and learn how to use them
  • Understand how to build, launch and execute a strategic marketing campaign - and then build your own following the programme to attain your certification!

COURSE BREAKDOWN

Curious what’s involved in our six succulent sessions? Here’s the downlow of what you can expect if you sign up to the Masterclass.

HOW TO ADOPT A MARKETING MINDSET

We can’t change our behaviour if we don’t change our mindset first. So this session is tailored to challenge deep-rooted beliefs in L&D and encourage attendees to start thinking differently:

  • Why does L&D need to think like a marketer?
  • What is a marketing mindset and how to adopt it

  • What skills a marketing for learning practitioner needs

  • Customer-centricity and deepening understanding of audiences

  • Value proposition canvas

LEARNER PERSONAS

We often see L&D’s understanding of their audiences being very shallow, which results in their marketing and comms efforts misfiring and not resonating with audiences. This session is designed to show attendees how to build learner personas that are useful and practical.

  • What is a learner persona?
  • What is the purpose of a persona?

  • What does building a persona actually entail?

  • How to build a persona

  • Triggering emotions and the WIIFM (what’s in it for me)

MARKETING STRATEGY FUNDAMENTALS

This session introduces the techniques behind a modern and effective marketing strategy:

  • What is a marketing strategy?
  • Understanding the buyer’s journey in learning (AIDA and RACE models)

  • Understanding competition when marketing your learning

  • The importance of benchmarking

TURNING STRATEGY INTO TACTICS

This session is designed to increase core tactical skills in L&D practitioners in the following areas:

  • Copywriting
  • Email marketing

  • Visual language and design

  • Storytelling

ESSENTIAL TOOLS AND HOW TO USE THEM

This session builds especially on session 4 (but as you can see all the sessions build on one another) and is very practical. It focuses on how to use marketing tools such as:

  • Copywriting tools
  • Design tools such as Canva

  • Data capture tools

  • User-generated content tools

HOW TO BUILD A MARKETING CAMPAIGN

The coup de grace. This session shows learners how all of the previous sessions work together to build out an effective learning campaign. It explores:

  • 6 critical steps in campaign planning
  • Campaign hooks

  • Planning and resourcing etc

  • How it all comes together to make marketing magic

FINAL ASSIGNMENT - BUILDING YOUR MARKETING STRATEGY

Once you've completed our Masterclass, we want to see all your learnings put into practice (ie, ensure maximum application and retention). Using tasks and assignments that you've had over the past 6 weeks, you'll be asked to create your own marketing strategy. We provide loads of tools and templates to make this as straightforward as possible - and then you'll have at least 8 weeks to complete and submit this. Of course, Ash and Han are on hand throughout to support and provide expert steer and advice.

This is how you attain your LPI certification - we don't give certs for bums on seats 🤪

MEET YOUR EXPERTS

Wondering who’s going to teach you all this marketing mastery? We’ve got two fantastic teachers who’ve collectively got over 20 years of marketing experience (and most of that in the learning world). These ladies have been there, done that and got the t-shirt more times than we can count - they’ve got the war wounds to prove it too 😉

They love marketing, (like, eat, sleep, breathe it kinda situation) and are committed to enabling and empowering you folks to embrace it and get the real results you want.

Ashley Headshot
Ashley Sinclair Managing director
When it comes to marketing for learning, Ashley is an expert (after all, she did coin the phrase!) With over a decade of experience in the world of learning, Ashley is passionate about sharing as much of her knowledge as possible with the industry. Plus she has a super weird accent. Bonus point if you can guess it.
Hannah
Hannah Waddams Marketing Director
Hannah has been working in marketing for a decade, with most of that being in the world of learning. Full of energy and hugely passionate about how marketing can transform L&D functions, Han remains eager to share her skills with the world. She assures us she has an incredible singing voice. Karaoke anyone?

If you want more from your learning, then improving awareness and engagement of your learning programmes should be a focus. This 6-week course gives you everything you need to improve your marketing skills, unique to the L&D industry.

It's the only course in the world designed to improve your marketing for learning skills.

This Masterclass is effective, engaging, and guaranteed to enhance your understanding of marketing. It really is a no-brainer.

“EYE-OPENING, PRACTICAL AND APPLICABLE LEARNING PROGRAM! I HAVE BEEN IN THE LEARNING SPACE FOR YEARS BUT THIS PROGRAM WAS EYE-OPENING WHEN IT COMES TO CREATING AWARENESS AND ENGAGEMENT. A MUST FOR ANY LEARNING PROFESSIONAL IF YOU ASK ME.”
Elvira Ampt
Elvira Ampt Senior Community Manager – Manager Development, Expedia Group
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RESERVE YOUR SPOT

Pop your details in the form below to reserve your spot. We’ll then get the LPI to get in touch to take payment. Oh, and FYI, reservations are processed on a first come, first served basis.

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FAQs

WHO’S THE MASTERCLASS FOR?

The Masterclass has been built and created with in-house L&D practitioners in mind. So whether you're a Head of L&D, a Learning Experience Designer, an Instructional Designer, or something else entirely, this course is for you.

WHAT’S IN IT FOR ME?

Great question - one that will come up a lot in our MAASterclass!

Join us if you want any of the following:
  • Increased knowledge and understanding of how to execute marketing in your learning function

  • Deeper understanding of marketing strategy and tactics

  • Tactical, applicable lessons on how to use key marketing tools such as email and design tools

  • A safe space to learn with peers, and access to marketing specialists within a community format forever!

We want you to learn as much as possible and will be with you every step of the way.

WHY SHOULD I ATTEND?

The Masterclass will explore the key techniques and strategies in marketing today. There will be a mix of practical workshops and asynchronous learning, all led by the brightest marketing for learning minds.

You're guaranteed to leave with new marketing skills, and the course is packed with takeaways that can be put into action straight away.

HOW MUCH DOES IT COST?

Tickets are £1,850 per person.

HOW CAN I PAY?

You can pay either by credit/debit card or invoice, whatever works for you.

WHAT DO I NEED TO ATTEND?

An eagerness to learn! A passion for your learners! A desire to do better!

But seriously - as long as you have a background within in-house L&D, you really don't need much else to prepare. This course is positioned to give you foundational knowledge in marketing that you can implement immediately.

So you really don't need anything beyond your brain and a big attention span!

WILL THERE BE MORE MASTERCLASSES?

You betcha. We have a rolling schedule for the year so if you can’t make the next one, get in touch and we can give you the plan for the year!

IS THIS LIMITED TO GEOGRAPHIC REGION?

No it's not. We're going to deliver these sessions live though, so please ensure you are able to attend at 2PM UK time.

DO YOU RECORD SESSIONS?

All attendees will have access to the recordings at the end of the course for the 8 weeks until their assignment is due. So if you miss a session or just want to refresh, it’s all there for you afterwards!

HOW DO I GET MY CERTIFICATION?

Just to be clear, you do not get a certification for simply attending this Masterclass. No no. We want to see your learning in action and give you 8 weeks after the last session to create your own strategy. This will then be marked by us and loads of feedback provided. 

This process ensures maximum application of our Masterclass AND provides you with a real, tangible working document to kickstart marketing for learning in your org. We'd say that's a win/win.