It's probably not news to you (well, maybe it is *sob*), but we're so amped to now be delivering our Marketing for L&D Masterclass in tandem with the Learning and Performance Institute. And since we made that announcement, we'd had loads and loads of you ask about what it actually entails. So, rather than just send you to another webpage to do the readings, we thought we'd give you a wee taster of what’s in store if you sign up.
Well go on then, have a read/watch/listen.
First things first, what’s actually involved? Well, this marketing masterclass is spread over 6 weeks. It’s delivered in an instructor-led, virtual training environment and therefore is available to anyone in the world. The primary focus of this marketing for learning course is to enable L&D professionals to better understand marketing tactics, strategies and thinking and empower them to take charge of marketing in their learning functions.
It’s designed to help you understand the basics of marketing - not to make you a marketing expert overnight. The beauty of the course though is that it is highly practical and tactical. The strategy you learn in the course is then promptly executed to ensure maximum knowledge retention and application.
It comprises six key modules
On top of this, there will be homework and asynchronous learning opportunities between sessions. Expect to commit around 4 hours per week on the course.
The next intake starts on February 22nd, so there is still time to register.
We’d be remiss as marketers if we didn’t focus on the WIIFM for you guys. So here are some of the key challenges our marketing for learning® course covers.
Tackles L&D's engagement problem at the root cause, because the truth is most learners don't really know what's even available to them. Marketing raises awareness of learning opportunities.
Helps L&D to build habits new, sustainable habits with learning, which of course leads to a shifting of learning cultures over time.
Most of our clients tell us that they want to have a more self-driven learning culture (you know, the ones where your people proactively seek out their own learning opportunities). Marketing in the context of L&D helps to develop more positive interactions with learning and fosters a shift in sentiment over time.
According to the LPI’s Capability Map, marketing and communication remain one of the most in-demand skills in L&D. But it’s also one of our weakest areas. This course empowers L&D to build core marketing skills in the areas that are really going to deliver impact.
Budgets are tight. Many have lost their headcount. Now is not the time for more tech. Now is the time to build your own skills, but also increase the efficacy of your existing learning proposition. I assure you there’s more juice to squeeze if we just look at things a little differently.
"EYE-OPENING, PRACTICAL AND APPLICABLE LEARNING PROGRAM! I HAVE BEEN IN THE LEARNING SPACE FOR YEARS BUT THIS PROGRAM WAS EYE-OPENING WHEN IT COMES TO CREATING AWARENESS AND ENGAGEMENT. A MUST FOR ANY LEARNING PROFESSIONAL IF YOU ASK ME.
AS A LEARNING PROFESSIONAL, I AM OFTEN A TOUGH CROWD AS A LEARNER, BUT I WAS 200% ENGAGED DURING THIS PROGRAM!"
- Elvira Ampt, Senior Manager of Learning and Performance, Expedia Group
You asked 'em, we answered 'em.
We’re so proud to be able to help educate and empower the learning industry with this course and we really look forward to meeting you soon! Now, where's that company card...