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Learning
Campaigns

A learning offering without an audience is like the proverbial tree in the forest. Is it there? Does anyone know? Does anyone even care? Our learning campaigns make your people care. We dig deep, get to know your audiences and develop compelling campaigns that help you transform learning cultures. What more could you want?

ONE FOCUS. REAL IMPACT.

DRIVE ENGAGEMENT

“Build it and they will come” is quite simply the biggest load of BS – and it’s a mindset that’s limiting your L&D function. You’re spending days, weeks, or even months creating your learning experience. And then it sits gathering dust in your LMS. You don’t want that. We don’t want that. So how can we stop it?

With learning campaigns, duh.

Put the focus on the things that matter. Build the habit of learning amongst your people with consistent comms. And get butts a movin’ in your organisation. Learning campaigns show your people the way.

HELL YEAH, LET’S GET GOING

KEY BENEFITS

WHAT’S IN IT FOR YOU?

RAISE MORE AWARENESS

A lack of learning awareness is the biggest challenge for L&Ders. Learning campaigns stop that by putting the spotlight on your amazing work.

GRAB THEIR ATTENTION

Let’s be real, your people aren’t “busy”, they’re just not interested. Learning campaigns cut through the noise and make them care. Get ready for real impact at last!

BUILD LEARNING HABITS

Learning is not a one-and-done situation; increase habitual, continuous learning with consistent marketing interventions and reap the benefits.

CHANGE LEARNING CULTURES

Captivating the hearts and minds of your people and articulating the true value of your learning is the only way to change cultures. Campaigns help you do this.

IMPROVE LEARNING OUTCOMES

You can’t get results if nobody’s taking your learning, can you? Learning campaigns overcome that. The actual learning bit is down to you though!

THE NITTY GRITTY

WT* IS A LEARNING CAMPAIGN?

The reality is you’ve gotta be consistent with your comms to make an impact (i.e. more than that one email you drafted five minutes before you clocked off for the weekend).

Learning campaigns are a combination of strategy, plan and a clear vision for how you’re going to cut through all that organisational noise. Our bespoke campaigns also come with loads of assets like imagery, promo videos, emails, and infographics to give you a head start and help you enrich your relationship with learners over and over and over again.

YEP, THAT’S WHAT I WANT

PHEW! I'm exhausted already 🥺

Sounds like a lot of work, doesn’t it?

Don’t worry, we’ll do it all for you, so you can use your cognitive energy on delivery and execution.

Our unique, award-winning approach gets maximum results from your learning experiences: building awareness, bolstering engagement and ultimately, changing learning cultures.

OK, I am definitely in

OUR WORK

PEOPLE WE'VE DONE COOL STUFF WITH

A GLOBAL GOVERNMENT ORGANISATION

Public Sector

Campaigns. Workshops. Consultancy. A triple threat to help this secret client become marketing masters.

find out more

LLOYD'S REGISTER

Public Sector

260 years' experience. 30k employees. 1 chance to grab attention.

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DECHRA PHARMA

pharmaceuticals

Two years. Three awards. Four projects. A true partnership covering branding, campaigns and more.

find out more

want to see more?

view all case studies

FAQs

Answer

LEARNING CAMPAIGNS ARE ONLY FOR BIG COMPANIES, RIGHT?

Wrong. Learning campaigns can motivate employees in organisations of any size. So if you have a challenge you’re looking to overcome, or a new initiative you want to promote, get in touch - we’d love to discuss ideas with you!

WHAT SORT OF BUDGET DO I NEED?

Great question, and honestly, not one we can easily answer here (sorry, we know that’s super duper annoying 🙄). The piece of string can be short, or long. It really depends on loads of factors such as delivery time, scope of work and what it is you want us to do. Whilst we know it’s a tad vague, it’s better for us to have a chat so we can scope things properly and give you accurate costs.

I DON’T HAVE THE SKILLS IN HOUSE TO CREATE CAMPAIGN ASSETS, CAN YOU HELP?

YES! We’d love to. Most of the campaigns we create come with a range of (optional) assets to ensure execution is seamless. We write emails, Sharepoint articles, build landing pages, create loads of imagery and posters, promo videos and much, much more! We're here to make life as easy as possible for you!

WHAT’S THE DIFFERENCE BETWEEN CAMPAIGNS AND COMMS PLANS?

A learning campaign focuses on one key topic or initiative. Think an upskilling drive or something of that ilk. You’ll have messaging, visuals and tactics that are for a campaign and the campaign only. Whereas a comms plan will provide you with a structure of your BAU efforts.

CAN I SEE MORE CASE STUDIES?

Sure thing, chicken wing. A lot of our great work is, unfortunately, locked down tightly under NDAs, which means we can’t publicly talk about it (damn YOUUUU contracts). That being said, most of those lovely clients don’t mind if we show the great work we did together in private. Behind closed doors. Not publicly.

Whilst this has ended up sounding rather seedy, if you’d like to see more of our work and the impact it’s delivered, get in touch. We’d be happy to show you in a completely professional-non-seedy sorta way.

I’M ALREADY DOING CAMPAIGNS IN MY ORG, WHY WOULD I NEED YOU?

Whilst we love hearing that you’re doing some marketing in your L&D function, we’d ask whether you’re really doing campaigns, or just sending some emails and comms out and hoping for the best?

Campaigns require strategy, structure and a clear vision. Our strategies and plans make execution for you super simple, and ensure you are doing everything you can to be visible, present and front of mind with your audience. Over time this incites action, activity and engagement with your learning. Single marketing interventions don’t do this, and aren’t campaigns as a consequence.