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ABOUT MAAS
The brain
behind the brand
years in the biz.
of our content features pineapples. No regrets.
weekly rants about bad internal comms.
A LITTLE BIT ABOUT MAAS
Marketing is the secret to successful L&D. Seriously.
Believe it or not, MAAS is more than just pineapples (shocking, we know). Behind the brand is one loveable, weird marketing expert - Ashley Hinchcliffe - who knows exactly how to get employees to engage. Whether it’s driving adoption for your People initiatives, launching internal campaigns, or strengthening your employer brand, MAAS makes sure your work gets the attention it deserves.
We have built brands, launched businesses, and cracked the code on what makes employees actually care. MAAS understands the complexities of HR tech, the challenges of internal comms, and the constant battle for engagement. Simply put, MAAS helps People teams create real connections and lasting impact. And yes, it works.
OUR CLIENTS
MEET OUR FRIENDS
REAL EXPERTISE
Marketing that actually drives employee engagement.
MAAS is that rare mix of creative and strategic, which is probably why we’re so annoyingly good at internal marketing. We’ve tested, failed, won big, and fine-tuned our approach so you don’t have to learn the hard way. We don’t just do internal marketing – they make it work in organisations just like yours.
All that experience means you get practical, real-world marketing skills built for the unique challenges of People teams. And hey, if shiny trophies impress you, our awards cabinet is starting to look a little smug.
WHAT YOU CAN EXPECT
FROM PARTNERING WITH US
NO FLUFF, just impact
Marketing that works inside organisations
Creative thinking, strategic execution
Straight-talking, no-nonsense approach
A team that actually gets it
More pineapples than your retinas can handle
WE KNOW WHAT WE'RE DOING
THESE AWARDS PROVE IT 👇
FAQs
We’re MAAS (duh) – the marketing experts who make People teams impossible to ignore. We help HR, L&D, Talent, and Internal Comms get the engagement they actually deserve. Also, if you haven’t noticed by now, we have a mild pineapple obsession 🍍.
Because too many brilliant initiatives go unnoticed. And frankly, we’re tired of watching People teams work their socks off only to be met with blank stares. Marketing changes that.
Nope. If your job involves getting employees to care about anything – engagement campaigns, culture initiatives, leadership programs, HR tech launches – we’ve got you covered.
Not unless you want us to. We’re here to give you the tools and insights to position and promote your work so it actually lands, without forcing you to start using words like “synergy” unironically.
Yes. But also, pineapples are a perfect metaphor for great marketing – bold, attention-grabbing, and a little bit spiky. Just like the best campaigns.
Easy. Drop us a message, tell us your challenges, and we’ll work out the best way to help. Whether it’s training, consulting, or full-on campaign support, we’ll make sure your initiatives get the attention they deserve.
