Whether you like it or not, your learners have already created a narrative about learning in your org. It’s time you took control and ownership over that narrative. It’s time to put your agenda first, and show your people how important learning really is.
A good learning brand conveys the right message to your audience. They help you rise above the noise in your business and convey an ethos and values that your learners will fall in love with. Strategic, sophisticated branding does more than ‘make things look pretty’; it packs a punch and enhances all of your marketing efforts.
Chances are, your people don’t care about learning (soz). They say they haven’t got time. They say they’ve got long to do lists. And the excuses continue. If they cared about learning, they’d make the time. They’d ditch the excuses and get on board. It's time to change their minds about learning.
We’re experts in creating brands that really work, if we do say so ourselves. But you don’t have to take our word for it – the guys at SoftwareOne have plenty of nice things to say 🥰.
Nope. Nope. Nope-diddy-nope. Your marketing team has created a brand that captures the hearts and minds of your organisation’s target audience. Are your employees that same audience? Nah, we didn’t think so. And that’s why you need a learning brand.
We know marketing teams can sometimes feel like a blocker to your marketing for learning® fun. But trust us, they want the same outcomes as you. In all our projects we get internal comms and marketing involved and bought-in early doors so they’re behind what we’re doing from the outset.
Okay, we know this is an annoying answer… but how long is a piece of string? It truly depends on your organisation, the work you’ve already done in your L&D team, and what you picture when you think of a ‘brand’. Get in touch and we’ll have a good ol’ chin wag, after which we can give you an accurate quote.
Nah, we’re well equipped to deal in ambiguity and can be a bit loosey goosey. Generally speaking we’ll have a simple scoping conversation and then provide you with an indication of how much time we think we’ll need to solve your problem. We agree this and then it’s full speed ahead. Effortless engagements are our thing.
Of course not! We wouldn’t deprive you of the MAAS weirdness like that. All of the strategic thinking is done by us. In-house. Even though we don’t have a house. #remotework.
However, from time to time we do bring in expert designers to help your brand come to life. Because there’s only so much we can do with some colouring pens, tin foil and great ideas.
We’ve created loads of brands for learning teams like SoftwareONE’s Academy and Dechra's Academy and Delta brands.
But others are kept under lock and key, so if you wanna see more of our branding work, get in touch and we’ll give you a sneak peek. (P.S. You don’t have to have ‘academy’ in your brand name, that’s just a happy coincidence 🙃)
Some things are best left a mystery. But it’s great branding, right? 🍍😉
MAAS is made up of two of the weirdest and most wonderful women we’ve ever had the pleasure of knowing. They’re super smart and strange and make the best marketing magic. You can find out more about these two weirdos on our about us page.