Thursday 25 June 2026 · 12:00PM BST

95% of AI pilots fail to deliver ROI (1). Only 21% of employees say they use AI at work (2). 29% admit to actively sabotaging their company's AI strategy (3).

You've deployed the tools. You've run the training. Nothing is changing. This session shows you what to do when none of that works.

Technology + training ≠ adoption.

Organisations are pouring money into AI. 85% increased investment last year alone. But the returns aren't materialising because adoption isn't happening.

This isn't a technology problem. It's a people problem. And almost nobody has a plan for it.

In this session, Ashley Hinchcliffe — founder of MAAS Marketing, the company behind Capgemini's award-winning AI adoption programme — breaks down why AI rollouts stall, what's actually going on with your workforce, and what to do about it.

What you'll learn.

➡ Why technology + training ≠ adoption Every other tool rollout has followed a pattern: deploy, train, done. AI doesn't work like that. We'll cover why, and what it means for your strategy.

➡ What your people are actually thinking Fear, confusion, apathy, distrust. The barriers to AI adoption aren't skills-based. They're emotional. And 29% of your workforce may be actively working against you.

➡ What 82% workforce engagement looks like A full walkthrough of the Capgemini GenAI Campus programme (which won Awareness Campaign of the Year in 2024), including how we got 340,000+ employees to actively engage with AI tools, and what we learned along the way.

➡What you can do on Monday morning Practical takeaways you can act on immediately. No "consider your change readiness maturity model." Actual useful things to do.

Date: Thursday 26 June 2026
Time: 12:00PM BST
Where: Online (link sent on registration)
Cost: Free
Replay: Nope. This one isn't being recorded!